This is a damned smart idea, not just for outreach into the community, but hey, TV stations get their trucks out to report the news — why shouldn’t newspapers? Good for TwinCities.com (and a tip of the hat to Chris Clonts, the managing editor who’s quoted in the piece, with whome I used to work when I was at MediaNews… couldn’t happen to a nicer guy!).
Here’s another story about community engagement efforts by other newspapers that are owned, like the Pioneer Press, by Digital First Media
It’s the future of media (or one of the futures of media, I guess), so journalists should at the least, be aware of Social/Local/Mobile companies, tools and initiatives.
This was last week, but if you missed it (like me) when it came out, it’s worth reading.
Food for thought… and I should note that I’ll take junk food over healthy stuff 93% of the time, and I consider Nacho Cheese Doritos the perfect snack.
I believe the future of media is to be digital, and local, local, local. But so far, the national companies that are trying (or have tried) aren’t bringing in the revenues to sustain the growth they need, and only a few of the local blog-type operations have been notable successes. I think we’re still looking for the right product at the right time.
I was honored to be one of the judges for this annual competition. The awards were announced a week or so ago but they managed to slip by me. We saw a lot of great work and I commend Gannett as a company, especially for the emphasis they’ve put on digital media and the commitment they’ve made to cutting-edge equipment and training.
Johnnie St. Vrain, the paper’s readers’ representative column, does a good job here of handling readers’ queries about the increase in national ads since the Longmont Times-Call was bought by Prairie Mountain Publishing, a subsidiary of Denver-based MediaNews Group, and the subsequent merger of MediaNews with Journal-Register Co’s Digital First operation. (Phew, you need a bracket card to keep track of all the teams!) The answer? National ads help pay for the journalism in the paper.
And as for the other part of the reader’s question, about the shrinking amount of local news, the columnist researched the same week two years ago, and the week the readers wrote, and found that local news hasn’t dwindled, and in fact, has grown. Nice work.
The Pew Research Center’s Project for Excellence in Journalism surveyed over 3000 U.S. adults about their mobile device habits, and found that almost a quarter get news on at least two devices. Paper might be fading into history, but the digital pitcure’s getting brighter.
Mark my word: We’ll be seeing more and more jobs like this, and jobs like “social media editor” in media organizations going forward.
Does Twitter break news? GigaOm says yes in response to an AJR report that makes the case that the “noise” on Twitter doesn’t become news until a “credible” journalism organization confirms it. Bleh to AJR’s view, I say. In a recent talk by @MarkBriggs at CU, a roomful of students were asked where they get their news, and Twitter, Facebook and Reddit came up, but only one student mentioned a primary news source: CNN.